PECR
Privacy and Electronic Communications Regulations (PECR) Policy
Effective Date: 07/05/2024
Last Updated: 02/06/2025
At Shopify Consultants ("we," "our," "us"), we are committed to compliance with the Privacy and Electronic Communications Regulations (PECR), which governs how we handle electronic marketing, cookies, and communications. This policy outlines how we comply with PECR while ensuring transparency and user privacy.
1. Who We Are
Business Name: Shopify Consultants
Website: https://www.shopifyconsultants.co.uk
Address: 128, City Road, EC1V 2NX, London, United Kingdom
Email: info@shopifyconsultants.co.uk
Phone: 020 4587 5968
2. What is PECR?
PECR is a UK regulation that governs electronic communications, including:
- ✅ Marketing emails, calls, and text messages
- ✅ Use of cookies and similar tracking technologies
- ✅ Data protection in electronic communications
- ✅ Security of public electronic communication services
These rules apply in addition to the UK GDPR, ensuring privacy and fair marketing practices.
3. Marketing Communications
We comply with PECR when sending marketing communications via:
- Emails – We only send marketing emails with explicit user consent, except for existing customers (soft opt-in).
- Phone Calls & SMS – We do not conduct unsolicited marketing calls or texts.
- Opt-Out Mechanism – Users can opt-out at any time using the unsubscribe link in emails or by contacting us at info@shopifyconsultants.co.uk.
4. Cookie Usage & Consent
Our website uses cookies to enhance user experience, analyze traffic, and improve services. Under PECR, we:
- ✅ Obtain user consent before setting non-essential cookies.
- ✅ Provide clear cookie notices explaining their purpose.
- ✅ Allow users to manage cookie preferences.
For more details, see our Cookie Policy.
5. Exemptions to Consent Requirement
Certain cookies are exempt from consent requirements under PECR, including:
- Cookies necessary for website functionality (e.g., shopping cart, security authentication).
- Cookies used for analytics without identifying individuals.
6. Data Security & Confidentiality
We take appropriate measures to secure electronic communications and protect against unauthorized access, including:
- Secure encryption protocols for data transmission.
- Regular security audits to detect and prevent vulnerabilities.
- Strict access controls to limit data exposure.
7. Individual Rights Under PECR
Users have rights regarding their electronic communications, including:
- ✅ Right to opt-out of direct marketing communications.
- ✅ Right to control cookie preferences via browser settings.
- ✅ Right to complain to the Information Commissioner’s Office (ICO) if concerned about privacy violations.
To exercise your rights, contact us at info@shopifyconsultants.co.uk.
8. Third-Party Services & Data Sharing
We may use third-party services (e.g., Google Analytics, Facebook Pixel) to analyze website usage. Any data shared is handled in accordance with PECR and our Privacy Policy.
9. Enforcement & Compliance
We regularly review and update our policies to ensure compliance with PECR. Non-compliance can lead to enforcement actions by the ICO, including fines.
10. Updates to This Policy
We may update this PECR Policy periodically. Changes will be posted on our website with the "Last Updated" date.
11. Contact Us
If you have any questions regarding this PECR Policy, please contact us:
Email: info@shopifyconsultants.co.uk
Phone: 020 4587 5968
Address: 128, City Road, EC1V 2NX, London, United Kingdom
✅ By using our website and services, you acknowledge and agree to this PECR Policy.